A Fuss-Free List of the Essential (and Free!) Resources for Busy Small Business Owners

in Administration

A Fuss-Free List of the Essential (and Free!) Resources for Busy Small Business Owners

There are plenty of free tools you can use to make your online presence management faster, better and easier. Don’t believe that every small business has to start off with custom solutions – that approach is virtually impossible and way too ambitious! (I am not even mentioning how big of a waste of time that is).

How about making use of the existing resources shared online freely to save time on managing your small business online presence and dedicate your efforts to what really matters – start building relationships with your customers?

This list of small business owner online resources includes tools that are either completely free or require attribution to use. Every single one of them has been tried and tested by me. Have fun!


  • Asana – My absolute favourite project management tool
  • Bitly – Link shortener with link analytics for logged users
  • Evernote – The best online tool for taking notes, making lists and snipping content to read later. Want to join Evernote and get a free month of Evernote Premium? Click here
  • Google Digital Garage – Not just website but the entirety of digital marketing for businesses by Google
  • Google Drive – Google’s cloud storage connected to every Google account with free 15GB storage
  • Google Primer – The Primer app by Google offers business and marketing skills taught in a simple language
  • Hootsuite – Social media automation tool. Free account includes three free social media profiles and 30 scheduled posts per month
  • If This Then That – A free tool that creates scripts, which automate services for a bunch of devices and apps including social media, email, blog and so on…
  • I Love PDF – Great online tool for PDF merging, splitting, compressing, converting, rotating and so on. 100% free!
  • Signature Maker – Handwritten digital signature maker
  • Slides CarnivalFree Powerpoint templates and Google Slides themes

Design 🖌

  • 365cons – 365 was a project of a graphic designer from Seattle who drew one icon per day in 2016. Her quirky, cute and reflective iconography was a diary of her life events condensed into small pixel creations you can now download and use in your projects
  • Be Fonts – This website sells fonts but also happens to have a free fonts section
  • Brusheezy – Free Photoshop brushed, actions, textures and more
  • Canva – Great online design tool for graphics! The free account still gives you a lot of possibilities 🙂
  • Creative Booster – Mockups, fonts, documents and even WordPress templates for free
  • Creative Market Free Goods of the Week – Weekly newsletter with six free design resources, website templates or document templates. Arrives every Monday!
  • Creative Tacos – Design freebies including mock-ups, Photoshop templates, fonts, and graphics
  • DaFont – One of the biggest font directories online. Make sure to check individual fonts or search for 100% free fonts using the site’s search filter as not all of the available fonts are free for commercial use
  • Deal Jumbo – Deal Jumbo is a discount design bundles store, which has a very nice freebie section. I use it mostly for finding great fonts and you will quickly learn that fonts are what this particular section has in abundance
  • Flaticon – Free icons in exchange for author attribution
  • Font Squirrel –  Free, hand-picked, high-quality, commercial-use font
  • Free Design Resources – Very much what it says on the tin – free design resources including fonts, PSD, mockups, logo, business cards templates and more
  • GraphicsFuel – Free PSD files
  • GifMaker – Cool and completely free tool to create video or GIF animations
  • Giphy Gif Maker – Giphy, the biggest GIF platform, lets you make a
  • Iconmonstr – Free icons, also for commercial use
  • PictaculousUpload an image and get a matching colour palette
  • Pixeden -Free print templates formatted in print recolourMYK color scheme, and designed in print resolution at 300 DPI
  • Stock PSD – This website is uniquely well equipped with plenty of great PSD flyers, posters and varied mockups for free


  • Mailchimp – Email client with a free plan that covers up to 2,000 subscribers and 12,000 emails per month
  • Mailerlite – This is the email client that I am using! It’s more advanced than Mailchimp in regards to landing pages and automation. Free plan covers up to 1,000 subscribers and unlimited emails


  • Am I Responsive – Visualisation of your website on different devices. You can screenshot the result and use in graphics 🙂
  • Check My Links Google Chrome Extension – Easily highlights links on your page and tells you their status. Useful for fixing broken links!
  • Google Adwords Keyword Planner  – You don’t have to be buying Google ads to use this tool. While it will not show you the entirety of keywords or go in-depth, it’s still a decent too
  • Google Mobile Speed Test – Exactly what it says!
  • Google PageSpeed Insights – Ditto
  • Google Search Console – previously Google Webmaster Tools, this free tool connected to your Google Analytics account will give you an in-depth look into your website’s technical and search performance
  • Google Search Engine Optimization (SEO) Starter Guide – Google holds the biggest share of online searches – it makes sense to learn about SEO from them!
  • Moz SEO Guide – Moz is an SEO authority and they have great tutorials and guides on SEO, including this comprehensive guide to SEO!
  • Yoast SEO plugin for WordPress – You have to install it, no way around it. Yoast will generate a sitemap file for you, show fields for meta title, description and focus keywords inputs as well as guide you along on your journey to a better website with helpful tips
  • Wave – Website accessibility test

Stock Photos 📷

If you have read my post about the different types of photography licenses and what to look out for when sourcing photos for your online marketing, you probably are on a hunt for public domain stock photography websites. Here are the best ones that I use regularly:


  • Am I ResponsiveSee how your website looks like on different devices simultaneously – it generates this cool multidevice graphic!
  • Built With – A tool that looks up what any website is built with
  • Cookie Checker – Check what types of cookies are used by a website and what they are being used for
  • Google Analytics – A must-have when you want to analyse your website’s performance and user actions
  • Lorem Ipsum – Lorem Ipsum placeholder text generator
  • TinyPNG – Image compression tool for images in jpg or png format
  • W3Schools – The world’s largest web developer site with plenty of useful tutorials if you need a quick HTML fix
  • WordPress.org – Probably the best in the world content management system for your website