You need to stop hesitating, postponing, finding excuses and stalling – your small business needs an online presence, no question about it. Right now in 2019, we are facing a period of online reckoning – social media platforms are oversaturated with content, engagement rates for Facebook and Instagram are dropping, pay-to-play options gain on importance, […]

Your website is and will always be the key online presence touchpoint for your small business. It’s a fact and nothing, not even the most beautifully curated Instagram feed will change that. Why? Because your website is owned by you. Short of your hosting provider’s server failure, nothing will take it away from you. And […]

The scorching heat blanketed the city of Gdańsk like a layer of invisible dust. It was inescapable, merciless and persistent. Just like my taxi driver.

We, freelancers, are convinced that we cannot afford to slow down – especially when the business is young and you are trying to make a name for yourself. Your time is now. You got to hustle and bustle, give it your 101% and look i-woke-up-like-this fabulous. You should also work less and preferably four days […]

There is plenty of free tools you can use to make your online presence building faster, better and easier. Don’t believe that every small business has to start off with custom solutions and trailblaze their strategy – that approach is virtually impossible and way too ambitious! (I am not even mentioning how big of a […]

Budapest is one of my favourite short break cities in Europe – it’s easily accessible from Vienna and still, despite having visited it numerous times, I consider it full of mysteries and unexplored places. Budapest is a city for everyone: solo travellers, foodies, budget travellers, digital nomads, weekend visitors, festival goers, history lovers, couples and […]

Instagram has so far been the only platform that does not enable in-app post re-sharing functions but 2017 beta tests of a native regram button (regramming is a Instagram word for ‘reposting’ or ‘resharing’) indicate that this might change in the future. While it’s exciting for some, it’s worth noting that there has already been […]

You are working on your computer putting together a new Facebook ad campaign for your brand. Then the deceptively easy to answer question pops up: ‘Where are the photos I took last year at my launch party?’. And the search begins…

It’s incredible to think that these tiny digital ideograms created by Shigetaka Kurita became a language on their own. Colour me impressed, they even got their own holiday – the 17th of July is the official World Emoji Day! There is more – they have grown to be an irrevocable part of digital communication to […]

Clicking on an interesting link and getting a plain ol’ 404 Error Page is like being given a beautifully wrapped present and discovering it’s empty. A webmaster will hate 404 pages, because, while an increased number of them is a warning signal to Google, it’s the poor UX of your site that hits your credibility […]